Direct selling is an alternate marketing method that bypasses traditional advertising channels and brick-and-mortar stores. Products with unique features are sold directly to consumers, primarily through word-of-mouth referrals. This relationship-based marketing approach has existed for generations and continues to gain momentum globally, particularly in India.
The direct selling industry presents remarkable opportunities for micro-entrepreneurs seeking flexible income streams. India’s growing market has attracted numerous players, with QNET establishing a significant presence through its local partnership with Vihaan Direct Selling (India) Pvt. Ltd. Despite impressive growth and legitimate operations, misconceptions persist about direct selling businesses.
India’s direct selling sector is expected to see substantial expansion by 2025, with employment potential exceeding 18 million and a market value projected at $21.6 billion by 2030. As the industry grows, so does the importance of distinguishing genuine opportunities from deceptive practices. Clear indicators of legitimacy include quality products, fair compensation plans, operational transparency, and regulatory adherence — all of which QNET continues to uphold.
Who Is QNET’s Partner In India?
In 2011, QNET appointed Vihaan Direct Selling (India) Pvt. Ltd. as its sub-franchise in India. Incorporated under the Companies Act 1956, Vihaan maintains valid licenses and conducts its operations per Indian laws. The company fully complies with the 2016 Direct Selling Guidelines set by the Ministry of Consumer Affairs.
Through Vihaan, QNET provides customers with access to categories such as home care, wellness, skin care, and premium accessories. More than 80% of these offerings are produced by Indian SMEs, reflecting the company’s alignment with the “Make in India” campaign and its commitment to supporting local industry.
All the products undergo rigorous quality control and come with applicable guarantees or warranties from manufacturers. Supplier companies are regularly audited through visual inspections and stringent testing protocols. Consumable goods are subjected to independent lab tests, and certifications like the Food Safety and Standards Authority of India and Ayush are obtained where required to ensure regulatory compliance and product safety.
QNET is sometimes wrongly associated with scams and pyramid schemes, but the differences are clear: Pyramid schemes focus on recruitment without offering real product value, whereas QNET’s model is based on product sales. Distributors earn commissions only through actual transactions — not for signing up others — marking a key distinction from unlawful models.
Vihaan reinforces this legitimacy through transparent operations, including full disclosure of income potential, detailed product information, and structured training that prioritizes ethical and legal conduct. These practices counter misinformation and underscore the company’s long-term commitment to responsible entrepreneurship.
The company’s market strategy for India includes partnerships with leading brands to develop products that address vital lifestyle challenges such as clean water and air. Prominent household consumer durable brands Kent, Sharp, and Cuckoo have chosen QNET to market and distribute specific models of their technology.
Product Portfolio: Delivering Real Value
From nutritional supplements to personal care and home wellness products, Vihaan curates a portfolio designed to enhance everyday living. Among its standout innovations is the SHARP-QNET Zensational air purifier — an intelligent indoor air solution rooted in Sharp’s Plasmacluster Ion Technology. It targets 29 harmful microbes and captures microscopic particles through a triple-layered filtration system. With features like real-time detection of PM2.5 (particulate matter that is generally 2.5 micrometers and smaller), odors, humidity, and motion, Zensational adapts to your environment while quietly ensuring purified air across spaces up to 530 square feet.
Amid rising indoor air pollution concerns, the purifier’s ability to transform harmful gases into harmless vapors makes it a vital addition to modern households. Vihaan’s partnership in bringing scientifically validated products to market reflects its mission to meet real consumer needs through credible, high-quality solutions.
Expanding its focus on health and home wellness, Vihaan offers the KENT-QNET Smart Alkaline-Mineral RO Water Purifier. This purifier is designed to ensure clean, balanced hydration by delivering alkaline water with optimized pH levels while removing dissolved contaminants, including heavy metals, bacteria, and viruses. At its core is a reverse osmosis membrane with microscopic capillaries that eliminate even trace impurities, transforming hard water into safe, great-tasting drinking water. The purifier features real-time purity monitoring via a touchscreen display and a 9-litre tank with a water level indicator. The company presents the CUCKOO-QNET Knight Alkaline RO Water Purifier, an intelligent solution designed to combat waterborne health risks while supporting hydration with added nutritional benefits. This purifier combines advanced technology with user-friendly features, including a patented multistage filtration system that removes 99.9% of contaminants.
The Knight model purifies and enhances water quality by maintaining essential minerals and delivering alkaline water ideal for everyday consumption. It features UV LED sterilization, in-tank and faucet sterilization for complete hygiene, and a smart interface with a filter replacement alarm and water level indicator. The unit offers zero water wastage and can be installed on countertops or walls. Whether used for drinking or rinsing fruits and vegetables, the Knight ensures safe, clean water. The collaboration between CUCKOO and QNET reflects Vihaan’s broader mission to make health-conscious technology accessible to families across India.
“Because we are a direct selling company, we sell these fantastic products, but what we also do, which is different from other opportunities out there, is we invest heavily in our training,” stated Trevor Kuna, chief marketing officer. “Every distributor has to go through product training to understand the essence of the product, the ingredients, the benefits, the functions, and the features.”
The wellness and entrepreneurship trends in India create a natural demand for what Vihaan Direct Selling offers through QNET’s products. The company builds trust through practical actions — scientifically validated products, thorough training programs, and strict compliance with regulations.