Reward Funding has expanded its Midlands footprint with the appointment of Carl Perry as Business Development Director in its Birmingham office.
Bringing over 25 years of experience in financial services, Perry has held key roles in commercial banking and senior lending across challenger and alternative finance institutions. His expertise in delivering asset-based lending and structured credit solutions to SMEs will be instrumental in driving Reward’s ongoing regional growth strategy.
Carl will be focused on expanding Reward’s extensive network of introducers, as well as providing flexible asset-secured funding solutions across the Midlands to help ambitious entrepreneurs and businesses achieve their goals.
Commenting on his new role, Carl said: “Reward has a fantastic reputation for delivering agile, flexible, property backed lending solutions – enabling borrowers to access funds for a wide range of purposes. Whether you need to improve cash flow, unlock working capital, support investment opportunities or restructure, Reward brings the expertise and efficiency to get deals done quickly. Reward’s swift decision-making often makes the difference between a borrower seizing an opportunity versus missing out.
“Joining Steph and her team in the Midlands at this growth stage in Reward’s journey is extremely exciting. I’m looking forward to building on what is already a strong regional presence.”
Steph Brown, Reward’s regional director in the Midlands, added: “We’re building a hugely talented team here in the Midlands, and Carl is a fantastic addition. It is great to welcome someone with his extensive and diverse lending experience, strong professional connections and the ability to really support the entrepreneurs and businesses we work with.
“I am looking forward to working with Carl to strengthen and grow our relationships with professional business advisors, brokers and accountants across the Midlands, as we continue to expand our regional presence and lending book.”