SAMY Alliance has rebranded to simply SAMY, consolidating its family of agencies under a single, unified brand. This strategic transformation highlights the company’s evolution into a fully integrated global agency, offering end-to-end social media marketing powered by data-driven creativity and proprietary tech solutions.
The rebrand marks a new era for SAMY as it strengthens its global positioning and accelerates ambitious growth plans. Supporting the shift, recent leadership changes include Alex Hill taking on the role of Chief Strategy Officer and Nathan Townsend stepping into Chief Partnerships Officer.
In 2024, SAMY delivered double-digit growth with revenues of over €100M and saw Bridgepoint take a majority stake.
All agencies that were acquired and sub-brand agencies pre-2024, including SHARE Creative (social creative agency), Capture Intelligence (research, insight and social intelligence), Thyga (paid media), dLaundry (social communications and PR) and Nobox (US Creative Agency), as well as SamyRoad, will be merged into the SAMY brand.
Over the last 12 months, SAMY has made a series of strategic acquisitions, including U.S. based digital advocacy marketing agency, Content Lab; digital agency MDS; social agency, Kurio; and most recently, Intermate, Germany’s leading social agency. The aforementioned will keep their brand names and be formally recognised as “SAMY agencies”.
SAMY has set a course to become a leading global, social-first agency group, the partner of choice for the world’s most recognisable brands. It promises to build brand relevancy for clients in a” social- universe” by integrating intelligence, creativity and technology.
In 2025, SAMY aims to continue delivering double-digit growth while strengthening its presence in key markets such as the US, Europe (including opening an office in Milan earlier in the year), and Mexico, both organically and by acquisition.
Founded in 2012, SAMY is a leader in social-first marketing strategies combining proprietary software and advanced analytics tools to empower global brands. Today, the company has 20 offices with over 900+ employees and operates across 15 countries, serving a well-diversified blue-chip client base.
Juan Andrés Elhazaz, CEO at SAMY, commented: “At SAMY, our vision has always been clear: to lead the evolution of brand communication, with a mission of making brands matter by creating meaningful human connections. Coming together as a single entity is a statement of our ambition and momentum and represents a pivotal moment in our journey.
“We are evolving into what brands truly need, which is a seamless integration of social media marketing. Increasingly, clients are placing social and influencer at the heart of their strategy. Brands like L’Oréal, The North Face, Diageo, Microsoft, and Samsung have embraced this vision and grown alongside us. That’s exactly why SAMY is here: we are social natives shaping the social media landscape.”
“Our strategic approach to integrating top talent, leading industry players, and technology is what truly drives SAMY’s growth — unlocking organic expansion with blue-chip clients across regional and global markets and reinforcing our position as a unique social-first player in the industry.”
“Our spirit of collaboration and shared success is in our DNA and remains stronger than ever. The concept of alliance will always be part of our identity as we continue fostering a vibrant collective of talented people, while redefining the social-first landscape.”
Alex Hill, new Chief Strategy Officer, who has spearheaded the repositioning, commented: “Today marks a watershed moment, which has been years in the making. The business as a whole has evolved, as the industry has grown around it.
“There’s a new generation of consumers who demand connectivity, discovery and authenticity. By formally bringing our agencies together under the SAMY alias, we can more easily share our learnings and work together as one, supporting our brand clients in understanding fast-changing consumer behaviour.
“From there, we can create unmissable and impactful messages and experiences. Working together under SAMY, we can make our clients more relevant and meaningful.”
The rebrand will involve updates to the website, social media, and other digital assets to reflect the new positioning.