PXP, the global omnichannel payments platform, has announced a strategic partnership with Zeal, an innovative fintech redefining retail payment experiences. The collaboration combines PXP’s seamless payment solutions with Zeal’s intelligent loyalty technology, aiming to deliver significant benefits for both merchants and consumers.
Through this partnership, PXP will enhance its payment offering by integrating Zeal’s advanced loyalty engine directly at the point of sale, strengthening merchant acquisition and increasing customer engagement. Zeal, in turn, gains access to PXP’s extensive merchant network and scalable infrastructure, enabling faster implementation and broader market penetration.
For shoppers, the integration promises a smooth, rewarding experience, with personalised rewards automatically earned and redeemed during checkout across both physical and online channels. By addressing challenges around disconnected loyalty programmes, low engagement, and complex redemption processes, the partnership creates a smarter, connected commerce journey. Customers will enjoy instant rewards recognition across all touchpoints, eliminating forgotten cards, expired points, and time-consuming redemptions.
Commenting on the announcement, Kamran Hedjri, Group CEO at PXP, said: “Together, PXP and Zeal will work together to solve long-standing challenges in loyalty; namely fragmentation, lack of real-time engagement, and cumbersome redemption processes. By embedding intelligent rewards directly into the payments flow, we can not only improve the customer experience, but deliver powerful commercial outcomes for merchants. This partnership demonstrates our shared vision for a more connected, data-driven commerce landscape, where loyalty becomes an effortless extension of every transaction.”
According to recent research, 91% of UK consumers are actively engaged in loyalty programmes, reflecting a strong appetite for personalised rewards and seamless experiences across retail sectors.
Omar Ebeid, Founder and CEO of Zeal, added: “We have chosen PXP as a strategic partner because of its powerful, omnichannel payments infrastructure, extensive UK merchant network, and proven track record in hospitality and retail sectors; key verticals for loyalty innovation. By integrating Zeal’s loyalty solutions directly into PXP’s Unity platform, the partnership enables seamless reward redemption, real-time customer insights, and frictionless payment-linked engagement. I believe both companies share a vision for smarter commerce and customer-centric technology, and Zeal sees strong commercial alignment and scalable potential through joint go-to-market efforts and data-driven personalisation.”
PXP’s platform is already a trusted global payments solution, processing more than €30 billion annually and supporting a rich suite of features including inhouse acquiring, advanced fraud protection, over 120 alternative payment methods and deep analytics capabilities.
This collaboration marks the latest in a series of strategic partnerships accelerating PXP’s continuing growth, reinforcing its position as a leading force in connected commerce and innovation-led payments technology.
