Storio Group: Embarking on a New Strategic Path with Revamped Branding and Fresh Leadership

The company formerly known as albelli-Photobox Group, and home to well-known brands such as Photobox UK and Bonusprint, has rebranded itself as Storio group. This rebranding marks a transformative moment in the European market for personalised photo products, with the company boasting an impressive revenue of over EUR 340M and a dedicated customer base of 11 million. This new chapter is accompanied by a significant leadership transition, with Alessandro Coppo stepping into the role of CEO on February 8th, 2024, taking over from Tristan Money. This leadership change is a critical part of the company’s strategic plan following its merger, focusing on enhanced integration, sparking innovation, and driving forward growth.

The revelation of this significant rebranding and leadership change was celebrated during a dynamic internal launch event, which was live-streamed across Amsterdam, London, and Barcelona. This event served to unify the company’s extensive network of European offices and manufacturing sites in a grand digital celebration, marking the beginning of an exciting new era for Storio group, with festivities replicated across all its locations.

Tristan Money concluded his notable nine-year tenure, which included overseeing the successful merger with Photobox in January 2022, by handing over the leadership to Alessandro Coppo.

Alessandro Coppo joins Storio group with an impressive background of over 25 years in the industry, featuring significant tenures at Boston Consulting Group and a transformative 17-year stint at eBay. His leadership at eBay, which led to the growth of the Classifieds Group’s revenue from $300M to over $1B, showcases his strategic expertise in leveraging technology to connect people and create secure, engaging commerce experiences. This wealth of experience is ideally suited to Storio group’s strategic goals and culture.

As CEO, Alessandro is set to build upon the strong foundation established by Tristan and the leadership team, with the goal of turning Storio group into a prominent and beloved brand that connects people with their most cherished moments.

The move to Storio group signifies the company’s ongoing progression and its pledge to create lasting experiences. This rebranding represents the company’s commitment to continued innovation and growth within its sector. Central to Storio group’s new brand identity is its purpose statement, “To Make Joy Unforgettable,” which embodies its dedication to turning customers’ precious moments into lasting memories.

Alessandro Coppo shared his excitement about his new role, “It’s a thrilling time to lead a company that sits at the intersection of digital and physical realms and whose products have a deep level of emotional connection with its customers. Our commitment to innovation and personal connection is unique, and I look forward to building on the strong foundation laid by Tristan and the team. Our new brand identity and values will be central to our commitment to customers and employees.”

Alessandro Coppo – Chief Executive Officer

Reflecting on the new chapter, Tristan Money commented, “The launch of Storio group and the welcoming of Alessandro Coppo as CEO, marks the beginning of an exciting new chapter. Since the merger of albelli and Photobox Group 2 years ago, we have worked diligently to integrate our operations and set a clear path for the future. Alessandro’s experience and vision align perfectly with Storio group’s mission, vision, purpose, values, and proposition.”

With the introduction of its refreshed brand and new leadership, Storio group is ready to strengthen its market position, introducing groundbreaking offerings to enhance customer experiences and foster growth, consistent with its renewed purpose, values, and EVP.

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