The Flipkart Minutes quick commerce service has quietly become one of India’s most consequential delivery operations, processing between 1.1 million and 1.2 million orders a day and narrowing the distance to Swiggy’s Instamart, which handles roughly 1.4 million daily orders. When Minutes launched in August 2024, its order volumes sat at around 390,000 to 400,000 per day. The sprint since then has been steep.
How Flipkart Minutes Is Closing the Quick Commerce Gap
The infrastructure behind that growth is hard to miss. Minutes now operates between 1,020 and 1,050 micro-fulfilment centres, up from around 600 in January and roughly 340 a year ago. The company is adding approximately 100 such facilities a month and is targeting 1,500 by the end of 2026.
The order volumes put Flipkart within striking distance of Instamart, the smallest of the three entrenched leaders. Blinkit, owned by Eternal, continues to lead the Indian market with between 3.4 million and 3.6 million daily orders. Zepto sits in second at 2.4 million to 2.6 million, per estimates from market research firm Datum Intelligence. Moneycontrol, citing Datum Intelligence, puts the broader six-platform market at nearly 9 million daily orders, with Amazon Now at 600,000 to 700,000 and BigBasket at 500,000 to 600,000.
Satish Meena, an adviser at Datum Intelligence, is direct about where this leaves Flipkart. ‘Flipkart is already a serious player,’ he told TechCrunch. ‘Once you open 1,000 dark stores and [are] doing a million orders per day, it’s serious enough.’
The customer behaviour data behind Flipkart Minutes reinforces his point. Between 65% and 70% of customers who buy on the service in any given month are repeat purchasers, and transactions per customer have risen 50% to 60% from a year earlier. Average order values sit at around ₹400 to ₹500 (approximately $4.20 to $5.20), with fruits, vegetables, dairy, and meat among the fastest-growing categories. Delivery time has fallen from 13 minutes a year ago to about 11 minutes now.
Flipkart’s existing base of e-commerce customers, built over years and billions of dollars in acquisition spending, gives Minutes a structural head start that pure-play rivals did not enjoy at launch.
Swiggy Instamart’s Position and Blinkit’s Dominance
Instamart is far from a shrinking competitor. Swiggy says the service now has more than 14 million monthly transacting users and operates over 1,200 dark stores across more than 130 cities. The Swiggy Q4 FY2025 shareholder letter puts Instamart’s gross order value at $1,721 million for FY2025, a compound annual growth rate of 107% since FY2022. More than 45% of its dark-store network is now contribution-margin positive.
The losses, though, remain material. Instamart’s adjusted EBITDA loss was INR 307 crore in Q4 FY2025, an improvement from INR 840 crore four quarters earlier, according to the same filing. Around 30% of users acquired on Instamart in the six months to that point were new to Swiggy’s wider ecosystem entirely, suggesting the quick-commerce arm is still pulling in customers the food-delivery platform had not previously reached. Reuters reported that Instamart’s gross order value rose 88% year-on-year in the quarter ended December 2024.
Blinkit’s position at the top looks entrenched for now. According to S&P Global Market Intelligence, quick commerce contributed 26% of parent company Eternal’s sales in fiscal 2025, up from 19% in 2024, with analysts projecting that share could reach 60% in 2026.
The broader market those players are all competing for is growing fast. Markntel Advisors estimates the India quick-commerce market at approximately $5.6 billion in 2025, with projections reaching $87.5 billion by 2032 at a CAGR of 56.9%.
Amazon is pressing in as well. During CEO Andy Jassy’s India visit on 24 June 2026, the company said Amazon Now had become its fastest-growing business in India, with orders doubling every quarter since launch. Amazon Now is now available to over 50 million customers across more than 15 cities, according to Amazon’s India newsroom. The company also announced a $48 billion investment in India from 2026 to 2030, bringing its total commitment since 2010 to $88 billion.
Meena frames the Flipkart Minutes quick commerce expansion as both offensive and defensive. As Indian consumers grow accustomed to grocery delivery measured in minutes rather than days, the e-commerce platforms that cannot match that speed risk losing those customers permanently to specialists. ‘Can you go back to scheduled delivery now in grocery? No,’ Meena said. ‘You will not go back.’
The race to 1,500 dark stores by December 2026 is the next concrete test of whether Minutes can sustain its momentum, or whether Blinkit’s scale advantage proves impossible to close.
