Guide To Writing a Business Plan UK

It’s important to learn about writing a business plan UK because it lets you address questions about your business and find possible challenges before you start things up professionally. Although not all new companies are attempting to write a business plan, it’s an important move for many. It serves as your general guide, enabling you to set up and develop your business, and it has a life that goes beyond just establishing or qualifying for finance.

It doesn’t have to be thorough, and it’s never too lengthy and comprehensive to get your readers off the ground. You must be able to articulate your proposal clearly, format your proposal into parts, including:

  • The issue – what kind of void or need is your company answering?
  • The approach – how is the company fulfilling those demands?
  • Competition research – what other firms are you up against?
  • SWOT Analysis – SWOT stands for strengths, weaknesses, opportunities and threats – can you classify them for your company?

This step-by-step guide discusses all on how to highlight a business plan, allowing you to fill in each of these pieces (and more).


It’s thrilling to create a company. You’re overflowing with so many thoughts that you might be compelled to accelerate your schedule to get to the cool stuff. Yet a business plan isn’t something you pen down when you start up and never check at it again. You will always go back to that, make sure you hit your targets and get the most out of the great ideas you came up with at the start. And if you’re searching for funding, your business plan has to inspire investors to back up your proposal.

So, it’s not an exaggeration to label your business plan the ‘Bible’ you’re going to use it to help build up your organisation. And although business plans come in various formats, most of them have the same key parts. Below, we’ll explain how to write a basic business plan.



The Executive Summary is at the start of the business plan. Since it’s a rundown of your strategy, it’s always better to compose it last. This segment is popular in many company papers, from customer reports to new project proposals. It’s built to engage readers with your concept, offer an outline of your strategy – like what makes you unique, how you’re going to sell your plans, and how much revenue you hope to make (and spend). As the Executive Summary is at the start of the paper it is crucial to make a strong impression on the viewers.


This is where you’re going to hop in and start dreaming about your proposal. This segment should contain the following:

  • The issue, why the need for your company? What’s the issue you’re trying to fix or what’s the possibility? Why would people like to see what you’re going to sell?
  • The solution – how are you going to fix the issue? What’s your business going to do? How does it satisfy the needs you have identified? And what’s more essential, how is it distinct?
  • Your past – how long has your company been going on? If it’s recent, what’s your business or industry experience?
  • Company structure – who owns it and what is the legal framework?

Now, this section needs to outline your business from start to beginning in detail to give a whole preview of what kind of business you are? How you hope to start or proceed with it and how much revenue you are expecting?


Here you describe the dynamics of the market and the players you’re up against. This is where you include the consumer analysis you’ve worked out. Such analysis can be quantitative (based on observable evidence and statistics), qualitative (based on the compilation of human perceptions and points of view) or, possibly, both. This segment should answer as follows:

  • Where are you marketing (and who to) – who are your future buyers and what are their attributes? How are you going to target them? How many clients are you targeting? Is that number going to grow? At the time, where do these consumers shop? Do you have any current clients or orders that have been confirmed?
  • Business dynamics – how does the market change? Is it growing? Were the preferences changing? What are the explanations for this?
  • Competition – what firms are you dealing with? How are you going to draw buyers from your rivals? What are the benefits and drawbacks that you have against them? How do you feel your opponents are going to respond when you get started? How are you going to respond?

This section should be a detailed market analysis document, and before you compose this part, do your homework and research properly.

writing a business plan uk


SWOT stands for strength, weakness, opportunity and threat. This is a very critical part of writing a business plan UK, and it lets you get your idea right. Typically, you layout a SWOT analysis in a grid on one page – four squares, one for each segment. And, in each square, you make comments. Structuring the SWOT analysis in a grid allows you to see how the major aspects of your concept interact. For instance:

  • How are your skills going to help you capitalise on opportunities?
  • How are your weaknesses going to intensify the challenges – and what abilities will help you conquer them?

The completion of SWOT charts for your rivals, too, should enable you to see how to attract business from them.


Now that you’ve done some research, you can clarify in this section how you’re eventually going to operate your firm. Here you can find a variety of sub-sections:

  • Marketing and sales – describe the product and service in greater depth, including the characteristics and advantages. Speak about your pricing plan and how you can market your commodity. And how precisely are you going to market it? What outlets do you use – is it direct to the consumer, internet, or via other retailers?
  • Operations – where is your place and what facilities are you looking at? Is it tailored for long-term development? How are you going to maintain reliable documentation (e.g., inventory, revenues, transactions and quality assurance)?
  • The team – are you the only one who runs your company, or are you looking to recruit staff? How are you going to organise your team? Outline the experience of each group member and what they offer. You may also want to consider any outside contractors and professionals you need, such as bookkeepers.

This part will help you analyse what you are bringing to the table, what each member of the staff worker is going to bring on the table and what outcomes are you expecting. This part lets your investors and users look at the people who they will be interacting with if they choose to take your services or will be investing in your products.


Here you describe the figures – particularly if you’re searching for an investment. The finances ought to be practical, reliable and watertight. Here’s what to do, shown in raw statistics and graphs:

  • Sales projections and the cost of products sold – predict what your potential sales will be, mentioning the goods or services you are providing as well as the price of each product. You should predict the benefit from this.
  • The profit and loss outlook – an analysis of sales, sales expenses, overheads, assets and liabilities.
  • Cash balance statement – Cash flow is what holds you alive – you can’t manage your company without some funds flowing in. The cash flow statement tells you how much revenue you raise for a certain amount of time, and also what you’re charging for.
  • Balance sheet – gives an overall view of the wealth at a single moment in time. It outlines your assets (what you own), debts (what you owe) and equity (the net difference when you subtract liabilities from assets)

The info you need relies on the point you’re at with your company, as well as the scale of your business. You may want to ask for expert support and guidance on the prediction crunch.


So, this is how you start writing a business plan UK for your company. It not a mandatory strategy but a very useful one if you prefer to do so. It will help you through your business operating journey and you can always go back and see what were the ideas and outcome you had expected when you just started. Also, a bonus tip is to search for an insurance company as well for your business. It’s necessary to look at business insurance before you get started because it helps to cover you if anything bad happens.

Many organisations should consider public liability insurance, which protects you if a person or entity is sick or hurt and accuses your company. Others provide occupational liability insurance (usually a legal obligation if you have employees) and professional indemnity insurance if you offer advice as part of your company.