Richard Liu’s JD.com Pioneers Next-Generation Retail with JD.Vision App for Apple Vision Pro

On June 18, JD.com, led by its founder Richard Liu, announced the launch of JD.Vision, a native Apple Vision Pro app offering an immersive shopping experience leveraging spatial computing. Launched on the final day of JD’s 618 Grand Promotion—China’s largest mid-year shopping festival—JD.Vision exemplifies JD.com’s commitment to revolutionizing retail through advanced technology.

JD.Vision is set to transform home shopping. The app features a range of appliances, electronics, and furniture from top brands including Samsung, Casarte, Harman Kardon, MORROR ART, and Honeywell. Users can access JD.Vision by searching for “京东.Vision” on Apple Vision Pro devices in the App Store.

Apple Vision Pro boasts an infinite canvas where apps can scale beyond the boundaries of a traditional display. It introduces an intuitive and powerful three-dimensional user interface navigated by eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content as if it is physically present in their space.

Leveraging spatial computing technology, JD.Vision delivers an experience that closely mirrors in-store visits and transcends the limitations of traditional shopping. Consumers can virtually “place” products in their homes, visualizing real dimensions, texture, and design compatibility with accuracy and ease. This immersive approach addresses common online shopping challenges by eliminating the need for frequent trips to brick-and-mortar retailers and reliance on 2D images and text descriptions. Instead, shoppers can enjoy a reliable and realistic experience where “what you see is what you get.”

With JD.Vision, users can interact with a virtual refrigerator to assess space for groceries, test a robot vacuum under furniture, or visualize how a coffee machine would look in their kitchen. The app enhances the shopping experience with realistic visual feedback, such as lighting effects on virtual objects, allowing for more informed purchasing decisions.

JD.com integrates its ChatRhino large language model into JD.Vision, introducing an AI-powered shopping assistant. This feature enables interactive communication with JD’s mascot “Joy,” who provides tailored product recommendations, enhancing customer engagement and personalization.

As JD.com continues to pioneer the fusion of technology and retail, JD will see future enhancements. JD.Vision includes virtual interior decoration, iris recognition payments, virtual car driving, logistics tracking, and remote collaborative shopping. Through these innovations, JD.com is leading the charge in next-generation retail and shaping a dynamic and personalized shopping future, ensuring consumers’ diverse needs are met with cutting-edge solutions.

Richard Liu’s vision for the future of retail is evident in the ambitious roadmap for JD.Vision. As the company continues to innovate, it remains dedicated to enhancing the customer experience through technology. JD.com’s integration of AI and spatial computing sets a new benchmark for the industry, reflecting Liu’s commitment to pioneering advancements that redefine shopping in the digital age.

JD.com’s launch of JD.Vision demonstrates its unwavering dedication to staying at the forefront of retail innovation. By embracing the latest technologies and continuously improving user experiences, JD.com, under Richard Liu’s leadership, is setting the stage for a new era of retail that seamlessly blends the virtual and physical worlds.