The Any LUV1 electric motorcycle carries up to 120 litres of cargo, hits 100 km/h, and is asking a straightforward question of European city dwellers: why does owning a car still feel like the only sensible option?
Any, a Belgian startup, unveiled its first vehicle at Milan Design Week in May, and the prototype attracted enough attention to generate more than 600 reservations in its first 100 days. Each reservation costs €49 (around $57), credited against the purchase price and fully refundable. The LUV1’s base price is set at €7,000 (about $8,150), positioning it below mainstream cars and roughly in line with premium electric cargo bikes.
What the Any LUV1 Electric Motorcycle Actually Carries
The cargo argument sits at the heart of Any’s pitch. Co-founder and CCO Erik de Winter has described the LUV1 as filling the ‘missing link’ left by the absence of a car boot: room for groceries, weekend bags, and suitcases, without forcing riders to choose between practicality and performance.
Customers can configure the frame with open sides or a range of panels suited to pets, camping equipment, or work tools. Optional additions include a windshield, racks, and a rain poncho. Two swappable batteries give a range of up to 87 miles per charge. The bike should also only require an A1 licence, the entry-level motorcycle category in most European countries, which lowers the barrier for riders who have never owned a motorbike.
The vehicle’s design came from Lowie Vermeersch, formerly design director at Pininfarina. Vermeersch is also founder and CEO of Granstudio, the Turin-based vehicle design consultancy he established in 2011, and serves as both CEO and design director of the studio alongside his creative direction role at Any. He is also an investor in the startup. The LUV1’s name derives from the category Any and Vermeersch want to define: ‘life utility vehicles.’
A Fast-Moving Market and a Series A on the Clock
The broader context is working in Any’s favour, at least on paper. The European electric scooters and motorcycles segment was valued at USD 716.8 million in 2024 and is forecast to reach USD 3,200.7 million by 2030, a compound annual growth rate of 28.3%, according to P&S Market Research. The broader European two-wheeler market, covering all powertrains, was valued at USD 24.90 billion in 2025 and is expected to reach USD 42.35 billion by 2034, per IMARC Group.
Regulatory pressure is accelerating the shift. The European Commission’s Euro 5+ emission standards for light two- and three-wheelers came into force in January 2025, effectively removing non-compliant petrol models from new registrations, according to Market Research Future. The European Association of Motorcycle Manufacturers has projected the market will be predominantly electric by 2030.
Any enters that window with established competitors already moving. Piaggio has been expanding its electric range, and Harley-Davidson has its own electric models on sale. De Winter has acknowledged the LUV1 must reach beyond existing motorcycle riders to make its numbers work: the startup has already received enquiries from last-mile delivery operators.
The team assembling around the product has automotive credentials. Pieter Van de Velde, a former venture capital investor, joined as CEO a year ago. Head of engineering Alessandro Mangano previously worked at Aprilia, Ferrari, and Piaggio Group. Any’s investor and adviser base, which the startup says includes senior figures from the automotive industry, backed two funding rounds: €1.5 million raised in November and a €1.25 million top-up in May, bringing total funding to €2.75 million (approximately $3.2 million).
That capital is enough to reach this stage. It will not be enough for production. Any is now targeting a Series A of €10 million or more (roughly $11.65 million), with a target close date before the end of the year. The startup also intends to develop a wider portfolio of vehicles, including a potential three-wheeler, though that depends on first getting the LUV1 into customers’ hands.
Whether cargo space alone can sustain a new vehicle category in a market with deep-pocketed incumbents is the question the Series A will need to answer.
