International SME finance provider Bibby Financial Services (BFS) has launched a new global website as part of its growth strategy, marking a key step forward in its ongoing digital transformation.
Developed on the advanced Contentstack platform, the new site brings together BFS’s brand identity and digital presence across its nine operating markets, offering a faster, more consistent experience for users. The project was delivered in partnership with iO Digital, a digital experience agency headquartered in the Netherlands.
Sean Casey, Head of Corporate Communications at Bibby Financial Services, said: “As a proud family-owned business, our strategy is focused on delivering for customers, colleagues, partners and the markets that we serve. Our new website is a key part of our BFS 5.0 strategy, which aims to bring together people and technology. It’s a key development in our digital marketing strategy, unifying our brand and improving outcomes for all users.”
Camiel Baltussen, Commercial Director at iO, added: “We are excited to support BFS’ digital transformation. Working with BFS and Contentstack has been a rewarding experience that showcases the power of true collaboration across regions. Together, we’ve successfully launched a platform that delivers seamless experiences for BFS’ clients.”
Established in 1982, BFS supports more than 8,500 SMEs globally through its invoice finance, asset finance, and foreign exchange services. The company is part of Bibby Line Group, a 218-year-old family-owned business operating across multiple sectors worldwide.
The redesigned website introduces enhanced features including intuitive navigation, optimised mobile performance, and AI-powered search functionality, enabling users to access information quickly and efficiently.
Sean Casey continued: “Our new sites bridge the gap between our trusted heritage and future digital experiences. It reflects who we are – an international, family-owned business with small and medium sized business at the heart of what we do.”
“Customer-first digital experiences are at the hallmark of today’s most iconic brands, and BFS is leading the way,” said Neha Sampat, CEO at Contentstack. “We are proud to partner with the BFS team. With Contentstack, BFS has built a strong digital foundation that will enable them to meet customer needs today and evolve with them into the future.”
