Two leading Shropshire-based companies in the natural health sector are collaborating to bring ethical skincare to international markets—without sacrificing their commitment to sustainability.
Green Woman, creators of the popular Fit Pit deodorant, have long prioritised the planet by limiting product delivery to the UK. But with rising global demand for their award-winning natural products, they’ve teamed up with Lily & Loaf to help make their full range available worldwide.
Lily & Loaf, already a long-standing stockist of Fit Pit, will now manage international shipping for the full Green Woman collection. As a seasoned global distributor of high-quality wellness brands, Lily & Loaf is committed to eco-friendly practices, using carefully selected packaging and sustainable logistics partners to minimise environmental impact.
In addition to deodorants, Green Woman’s range includes skincare solutions made entirely from plant-based ingredients and free from synthetic chemicals. The brand has earned a loyal following for its transparency, ethical sourcing, and plastic-free packaging.
Suzanne Carnall, Managing Director at The Green Woman said of the international market expansion: “At Green Woman, we’ve always put the planet first. Expanding internationally was something we approached with care, and Lily & Loaf have made it possible to grow without compromising our values. This partnership lets us share our natural, ethical products with the world-sustainably and proudly.”
The move marks a significant milestone for the eco-conscious brand, which started as a home-based, family-run operation dedicated to offering a natural alternative to conventional skincare.
This partnership brings together the businesses shared commitment of offering ethical, sustainable and natural products in the health and beauty sector, reflecting a growing consumer shift towards products that are kind to the planet.
“We’re delighted to expand our partnership with Green Woman,” said Andrew Ewan, Managing Director of Lily & Loaf. “Our shared values around natural living and responsible business make this a perfect fit. We’ve been shipping ethical brands overseas for years, and we’re proud to help Green Woman do the same, without compromising on their eco-conscious ethos.”
By joining forces with Lily & Loaf, Green Woman is now poised to tap into new markets across Europe and beyond, helping consumers make more environmentally friendly choices.
With sustainability at the heart of their operations, both companies are proving that global reach doesn’t have to come at the expense of environmental responsibility and serves as an example of how small, local businesses can be leaders in sustainability and innovation, meeting market demands while safeguarding the environment.
