The current wave of economic disruption has driven investors back to basics. Gold — traditionally viewed as a safety net in turbulent times — has experienced a sharp increase in demand. Since January 2024, prices have risen from approximately £1,620 per ounce to over £2,400, marking one of the strongest rallies in recent years.
This surge highlights investor anxiety around ongoing market volatility and geopolitical instability. From inflationary pressures to fluctuating trade policies, the landscape remains unpredictable. For those seeking to preserve value and hedge against future shocks, gold is proving to be a dependable option once again.
Rather than a speculative play, gold is often seen as a long-term store of value. It doesn’t yield interest, but for many, it offers reassurance during volatile periods. Whether it’s ‘wise’ to invest now really depends on individual objectives and risk appetite, but clearly gold is once again playing a central role in portfolio diversification strategies.
In terms of access, it’s never been easier. Many investors choose to buy physical gold online — in the form of coins or bars — from trusted dealers. These can be delivered or professionally stored. The key is transparency, pricing, and trust: knowing where your gold is, and that you can sell it back when needed. That’s what most people want.
Gold isn’t a get-rich-quick asset. It’s about wealth preservation over time. And in the UK, certain gold coins such as the Britannia or the Sovereign are not only VAT free but also exempt from Capital Gains Tax — which is a huge benefit for private investors.
Gold isn’t a magic bullet, but for those looking for stability, it’s got a great track record of providing exactly that for more than 2,000 years.
This article is based on an interview with Daniel Marburger, CEO of StoneX Bullion
