‘wave season’ for adventure lovers
Nothing compares to the thrill of booking a cruise to an exotic destination. Setting sail across open waters with endless dining options and ever-changing views is hard to resist, especially when you can book in ‘wave season’ and bag a deal.
Running from January to March, ‘wave season’ is the golden period when cruise lines slash prices and roll out generous offers, making it the most popular time of year for cruise lovers to book.

But before you get swept up in planning your next sea escapade, there is one important detail to keep in mind this wave season – a hidden expense could end up costing you more than expected if you are not paying attention.
According to Mark Barton, a cruise expert working with cruise travel insurance provider Avanti Travel Insurance, the option to purchase cover often appears alongside your cabin selection during the cruise booking process, making it feel like the easiest option.
However, Mark warns, “If you want to make the most of wave season savings, purchasing travel insurance directly from the cruise operator may feel convenient, but it can come at a higher cost with untailored cover.
When planning a cruise filled with thrilling activities or an adrenaline-packed holiday, it’s essential to ensure that your travel insurance covers all aspects of your adventure. Add-on cruise insurance or standard travel insurance may not always include everything that is important to you and certain activities you may want to take part in for example: water sports, scuba diving, or even skiing.
So, Mark advises that instead of automatically opting for the cruise provider’s policy, checking out specialist travel insurers can help you find options with similar cover or better tailored cover that go hand in hand with a all kinds of things you can do on a cruise holiday.
“In these cases, it’s a good idea to find a tailored policy that you know specifically covers these activities. It’s important to familiarise yourself with the details of your policy and book travel insurance when you feel comfortable with the terms, not as a quick add-on to secure a deal.”
“Opting for personalised policies direct from insurers, like Avanti, that are suited to your needs, can offer more protection during your adventure. These cruise travel insurance policies tend to be more tailored, and you can amend your cover level or policy details in the lead-up to your holiday, if needed.
Additionally, with specialist providers you’ll be able to cover any pre-existing health conditions, ensuring you are properly protected financially for the cost of a medical emergency while out at sea or on dry land.”
And travellers are clearly seeking more than just sun and sand. According to the latest State of the Cruise Industry Report, passenger numbers on expedition and exploration cruises have surged by 22% year-on-year. With remote, awe-inspiring destinations such as the Arctic Circle and the Celtic coasts now topping adventure seekers’ bucket lists, there’s a growing appetite for cruises that combine luxury with a quest for the thrill.
Whether you’re dreaming of the icy wilderness in Antarctica or the sun-soaked shores of the Galápagos, wave season can be a smart time to book and get a great deal with the right planning.

To help inspire your next holiday, Mark shares his top five expedition cruise routes that promise the adventure of a lifetime:
1. Antarctica
“If exploring the vast, frozen wilderness of Antarctica has always been on your wish list, wave season offers the perfect opportunity. With discounts making this once-in-a-lifetime destination more accessible, there has never been a better time to go. Sailing past towering glaciers and encountering wildlife in one of the world’s last untouched regions is an experience unlike any other.”
2. Galápagos Islands
“For wildlife lovers, the Galápagos Islands deliver an unparalleled adventure. From rare bird species to unique marine life, this protected ecosystem offers close-up encounters in one of the most pristine environments on the planet.”
3. Norwegian Fjords
“The fjords of Norway are known for their dramatic beauty. Soaring cliffs, glassy waters, and peaceful coastal villages create a journey that is as serene as it is breathtaking. It is a destination that rewards travellers who appreciate natural grandeur and quiet exploration.”
4. Patagonia and the Chilean Fjords
“Patagonia and the Chilean Fjords are made for the truly adventurous. Jagged mountains, deep fjords, and an overwhelming sense of remoteness define this spectacular region. Few places on earth offer such dramatic scenery and solitude, making it an unforgettable expedition cruise experience.”
5. Alaska
“Alaska remains a dream destination for adventure seekers. With its immense glaciers, abundant wildlife, and rugged landscapes, this remote frontier offers unforgettable moments at every turn. Its long summer days make it ideal for wildlife viewing, like whale watching.
However, for those seeking untamed natural beauty in a quieter setting, a cruise to Newfoundland and the Canadian Arctic offers a memorable substitute to Alaska. Our quiet cruise guide offers a map of alternative routes that are just as enjoyable and adventurous, without the crowds.”

Booking an expedition cruise to these incredible destinations is exciting, but it requires more preparation than a standard cruise. Taking the time to plan properly ensures you are fully ready for the journey ahead.
“When organising your trip, be sure to check any health requirements for your destination. Remote regions, particularly polar areas, often require specific vaccinations or medical clearances before departure. Reviewing these details well in advance can help prevent last-minute surprises,” Mark adds.
“With a little extra effort, you can save big on both the cruise itself and the added expenses, that can sneak up on you.”
