Benny Shabtai: How Botanika Life Builds Its CBD Line for Different Wellness Needs

Benny Shabtai is a New York and Miami based entrepreneur with leadership across luxury watches, jewelry, and wellness. As founder of Raymond Weil USA, president and CEO of Di Modolo International since 2001, and co founder of Botanika Life in 2018, Benny Shabtai brings experience in product strategy, retail distribution, and brand positioning. Botanika Life focuses on clean, plant based skincare and wellness products infused with organically grown CBD, which aligns with the topic of how the brand builds its CBD line for different wellness needs. His background includes service in the Israeli military and a role as an embassy security officer in Paris, followed by roles in European retail and gaming before moving into U.S. watch distribution. He has partnered with retailers and resorts such as Neiman Marcus, Saks, MGM, Bellagio, Aman, and Ritz Carlton, and supported Yale University’s Shabtai Jewish Global Membership Society.

How Botanika Life Builds Its CBD Line for Different Wellness Needs

Wellness brands face growing pressure to serve multiple functions without losing focus. Botanika Life operates in this environment as a clean luxury wellness company that creates plant-based skincare and wellness products infused with organically grown CBD. Its lines address beauty, pain relief, sleep, and may even simultaneously include immune support. Meeting these varied needs depends on clear organization, consistent sourcing, and formulation rules that consumers can follow. Brands that build their lines deliberately can expand without blurring their identity—a principle that defines Botanika Life’s CBD strategy.

CBD (cannabidiol) is a non-intoxicating compound that comes from hemp and interacts with the body’s endocannabinoid system, which helps regulate processes such as sleep and mood. Botanika Life responds to this landscape by organizing its CBD products around clear functional categories and applying a shared formulation system across them. This framework gives the brand a structured way to meet varied consumer goals without fragmenting its standards.

The company groups products by how people use them rather than by short-lived marketing trends. Topical skincare and rollers address surface concerns, relief products target muscles and joints, and sublingual formats such as drops or sprays support sleep and overall balance. This functional grouping makes the line easier to navigate while keeping a stable backbone across categories.

A unified sourcing and formulation system supports every product. Botanika Life grows its hemp organically in Oregon and Colorado and uses clean extraction methods described on its site, including CO₂ and cryo-ethanol, a cold-based method that limits impurities. The line stays vegan and cruelty-free and uses short ingredient lists. Independent third-party labs verify cannabinoid content and screen for contaminants. These shared standards make quality control more predictable and keep product performance consistent.

Each category serves a different purpose but rests on the same foundation. Beauty products focus on visible results and gentle support for the skin. Serums form the core of the beauty category, combining CBD with ingredients such as aloe vera and hyaluronic acid. Their minimalist structure aligns with both skincare trends and luxury retail expectations.

Relief products target muscles and joints through topical blends and rollers that pair cannabinoids with menthol and lidocaine. This design delivers localized comfort and distinguishes the category from beauty products, even as both follow the same sourcing and testing protocols. Botanika Life positions these formulas for post-activity use and recovery, making them a practical option for both everyday discomfort and targeted relief needs.

Sleep products rely on sublingual formats such as drops or sprays to promote relaxation. These ingestibles extend the brand’s formulation principles into a different mode of use without altering its core standards.

Wellness products center on immune and recovery support. They combine CBD with antioxidant-rich botanicals and reflect emerging research on CBD’s influence on inflammation and immune pathways. Botanika Life positions these blends as part of a balanced regimen, aligning product function with current scientific evidence.

Packaging, labeling, and documentation systems hold the structure together behind the scenes. The company applies uniform visual design and testing standards across its catalog, keeping expectations clear and operations streamlined as the line grows. These shared operational systems also simplify distribution across high-end retailers and spas, ensuring consistent presentation in luxury settings.

By grounding development in a shared ingredient base and clearly defined functions, Botanika Life scales without losing its clean luxury identity. A structured approach lets the company meet distinct wellness needs while preserving clarity and trust, giving Botanika Life a clear framework for continued growth.

About Benny Shabtai

Benny Shabtai is an entrepreneur who founded Raymond Weil USA and later became president and CEO of Di Modolo International. He co founded Botanika Life in 2018, a company offering plant based skincare and wellness products infused with organically grown CBD. His experience includes service in the Israeli military and work as an embassy security officer in Paris. He has partnered with leading retailers and resorts such as Neiman Marcus, Saks, MGM, Bellagio, Aman, and Ritz Carlton, and has supported Yale University’s Shabtai Jewish Global Membership Society.