Department of Trust, an acclaimed provider of financial risk assessment services for ethical gambling, has launched DoTrust Complete, setting a new standard in the safe gambling landscape with its all-encompassing, frictionless financial risk checks designed to enhance the entire gambler’s journey.
Rank Group plc, a dominant force in the UK’s gambling industry, both online and in physical venues, has been named as the initial adopter of this groundbreaking service, signifying a significant partnership.
Previously, gambling operators in the UK had to navigate the complexities of employing multiple vendors for financial risk, affordability, anti-money laundering, and compliance with safer gambling and other regulatory measures. This resulted in a cumbersome, costly process that negatively impacted player experiences and led to significant regulatory fines for failures in implementation. With the anticipated updates to the Gambling Act by the UK government, which are expected to impose stricter requirements for player vulnerability checks at lower spending levels, the demand for seamless and accurate assessments is set to rise.
DoTrust Complete offers a solution by providing a single platform for all essential checks, utilising the most robust public and proprietary data, some of which is unprecedented in the gambling industry. The platform also enables operators to tailor their risk assessment methodologies and ensures comprehensive audit trails for decision-making, facilitating compliance with regulatory standards and proportionality.
Michael Byrne, the COO of DoTrust, stated: “We are delighted to officially launch Complete ahead of the expected change in regulation this year. Operators now have a reliable, comprehensive and industry-first service they can rely on to meet all current and future requirements. Complete reduces friction for customers and increases certainty and efficiency for operators.”
Liam Smith, Director of Customer Operations at Rank Interactive, commented: “Rank has always been at the forefront of consumer protection and are constantly seeking ways to improve our player experience within a safe environment. DoTrust Complete is the first tool we have found that has been specifically developed for gambling operators. The efficiency and degree of control which Complete gives is impressive and we are excited to leverage these capabilities in building our business.”
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