Medicana Health Group Harnesses Smart Technologies to Elevate Patient Care

Medicana Health Group, a trailblazer in Türkiye’s healthcare landscape, is revolutionising patient care with a forward-thinking approach that places technology at the forefront of its strategy. This approach is anchored in a profound commitment to understanding and meeting the nuanced needs of patients, facilitated by the strategic deployment of smart technologies. This ensures that every patient receives a care experience that is not only personalised but also meticulously planned.

As the digital era reshapes the contours of industries, Medicana Health Group distinguishes itself as a healthcare innovator, seamlessly weaving telemedicine, wearable devices, artificial intelligence, and genomics into the fabric of its patient care methodologies.

This tech-centric approach enables the group to harness the power of data analytics to refine operational efficiencies, with the ultimate aim of enhancing patient outcomes, optimising service delivery, and broadening the scope of health education.

Central to Medicana’s philosophy is a commitment to providing individualised care and undivided attention throughout the entirety of a patient’s healthcare journey, ensuring a deeply personalised and comprehensive care experience.

Technology and Digitalisation: A Catalyst for Patient-Centric Care

In anticipation of the burgeoning growth of the healthcare IT market, which is expected to surge at a CAGR of 15.8% from 2024, reaching an estimated USD 1,834.3 billion by 2030 according to Grand View Research, Medicana Health Group is strategically positioning itself through substantial IT investments and the digitalisation of its healthcare offerings. This digital transformation enables the provision of online consultations, real-time appointment bookings, and instant access to medical records and diagnostics, thereby significantly reducing traditional healthcare wait times. Medicana’s digital arsenal also includes streamlined online payment systems, rapid prescription processing, and immediate access to diagnostic results.

Moreover, Medicana Health Group is pioneering the delivery of cutting-edge healthcare services, including digital second opinions for surgical procedures and comprehensive online rehabilitation and physical therapy sessions, all enhanced by the latest AI technology. The digital service portfolio extends to a wide range of online home care services, offering educational material from pediatric to geriatric care, thus ensuring continuous and accessible healthcare support for individuals across all life stages.

Commitment to Environmental Sustainability and SDG 3

“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” remarked Reha Özkaya, Board Member at Medicana Health Group.

Embracing Value-Based Care for Superior Patient Outcomes

At the heart of Medicana’s patient-centered care approach is a holistic strategy that addresses the complete spectrum of patient needs, encompassing both physical and emotional well-being. This involves engaging patients in their care decisions, crafting personalised care plans, and ensuring a seamless and empowering experience through the healthcare system.

In response to the demographic shift towards an ageing population and the increasing preference for home-based care, Medicana offers an array of services tailored to the needs of elderly patients, including home-based post-operative care, telemedicine consultations, and remote health monitoring. These services are designed to provide convenience and ensure ongoing, effective management of health conditions, particularly for the elderly.

Medicana Health Group operates a comprehensive network of 16 hospitals across seven strategic cities in Türkiye, annually serving a diverse patient demographic of over 5.5 million individuals, both from within the country and from around the globe.

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