It’s that time of year again. Black Friday (27th of November) and Cyber Monday (30th of November) are just around the corner, and shoppers have never been more eager to bag a bargain. Black Friday is going to look a little different this year, but the discounts are set to be more tantalising than ever.
Here in the UK, we’ve taken Black Friday more seriously year by year, with the national spend over the sale-focussed weekend creeping up annually. In 2019, total retail spending during Black Friday was forecast to reach 8.57 billion British pounds and the average Black Friday spend per person in the UK in 2018 was £346—the highest average in Europe.
Black Friday 2020 is sure to bring some amazing offers that you won’t want to miss, but before running into the sale season, full steam ahead, here are some things to think about that will help you plan your bargain hunting this year.
What will Black Friday look like this year?
2020 hasn’t been like any other year, so no doubt this epic sales weekend will see some major differences too. Although we have traditionally regarded Black Friday and Cyber Monday as their own entities, we’re set to see a merge of the two this year due to the online-first shopping practice that has taken over due to the COVID-19 pandemic and the lockdown.
As well as taking place predominantly online this year, we can also expect to see other changes, including bigger reductions. This year, much of the retail industry has been hit hard, and it is essential for many businesses to entice customers into buying their products during what has traditionally been the most profitable time of the year. Retailers know that many customers have come into hard times throughout 2020, so they’re going to have to reduce prices more than ever to get virtual footfall they need this Black Friday weekend.
One recent survey has forecasted that retailers are likely to see a seasonal sale boost from 1 per cent to 1.5 per cent in 2020. Yes, any boost at all is a positive sign, but when retailers usually expect to see an increase like we saw last year (4.1 per cent), this year’s predictions look daunting.
Because of lower predictions, we are likely to see an increase in deals, especially in the lightening offer/flash sale categories. So, it’s time to get a strategy in place so that you can easily find and make the most of, such epic deals.
How can you make the most of the deals?
It’s never wise to approach Black Friday weekend without a game plan, even if you are navigating the world of discounts via your laptop at home. So, here’s a checklist that will help you make the most of 2020’s best discounts.
- Start early
It’s never too early to start you Black Friday and Cyber Monday prep. Whether you’re looking for a new TV, or a variety of Christmas presents for your loved ones, start early and test the waters before the big sales kick in. Some retailers begin advertising their Black Friday sales as early as October—so make sure you’re already keeping an eye out for the best deals.
- Opt for online
It remains uncertain how many in-person shops will manage Black Friday this year, with there being limits on the number of people able to enter shops at any one time. Instead of contending with the confusion, stay safe and shop online.
- Make sure your connection is strong
Be sure to double-check your internet connection and browser speed before you start your virtual bargain hunting! It can get just as competitive online after all, and you don’t want your browser to crash the moment before you click ‘buy’.
- Bookmark pages in advance
A tactical approach is sure to win out this Black Friday. Before the weekend sales commence, create a list of all the people you want to buy for and all the items you want to buy. When you’re happy with your list, bookmark all of the items beforehand to save time during the Black Friday rush.
- Set a budget
Setting a budget is always crucial when it comes to Black Friday. But this year, when being sensible with your money in the face of tantalising deals is more important than ever, be sure to make a budget and stick to it.
- Avoid impulse purchases
It may be tempting when you see what looks like a fantastic deal pop up unexpectedly, but try to avoid impulse buys. Stick to the plan, and give every sudden temptation careful consideration.
- Follow your favourite shops’ social media accounts
You may think that you’ve already seen all the deals out there, but many shops advertise last-minute discounts via Twitter or another one of their social pages. As you’re shopping, turn on notifications for your favourite shops so you don’t miss anything.
- Check prices before Black Friday
It might not seem necessary, but if you double-check the prices of the items you want to purchase before Black Friday, you’ll have more confidence in the offers and be sure that you really are getting a great deal.
- Download apps
Some retailers offer app-exclusive deals, so it’s a good idea to check apps out as well as the websites. What’s more, this way you’ll be able to have two bargain hunting devices on the go at once, maximising your chances of bagging a fantastic deal!
- Be kind and considerate
Last but most certainly not least, remember to be kind and considerate and don’t allow the shopping stress to get the better of you—it’s meant to be fun after all! Sticking to online shopping is strongly recommended this year, but if you do decide to venture to the shops, be sure to follow health and safety guidelines carefully and be considerate of other shoppers and staff.
Everyone deserves to be treated after the year we’ve had, and Black Friday and Cyber Monday offer a great opportunity for some retail therapy. As long as you plan, budget, and shop responsibly, Black Friday 2020 is sure to offer some amazing retail opportunities. Happy shopping!