If you own a small business, it is essential to always stay at the top of your game when it comes to local SEO. It is a crucial element of search engine marketing because it can help users find you. With better local rankings, your page visits and your conversions will increase. Modern consumers expect personalised online experiences. With local SEO, you are able to target your SEO efforts to a small, localised amount of consumers. It means that your business can make the most of searches in your local area. Local SEO can often be a difficult area of digital marketing to flourish in which is why so many businesses choose to outsource the task to a team of professionals. For example, if you are a small tearoom located in central London, then you might want to seek out a company that offer SEO services in London.
What is Local SEO?
Local SEO is the strategic process of making your business more visible for geographical searches. When done properly, it can be a highly valuable and effective way of promoting your business to localised markets at the exact time they are looking for your products or services online. Essentially, if you want to generate more business from your local market; you need local SEO.
Who Needs Local SEO?
As a local business owner, local SEO is an absolute must if you want to be found online. It doesn’t matter how relevant or insignificant you believe your business is, as long as you have a website, local SEO can be applied to help increase revenue. If your business matches any of the below bullet points, then local SEO is a must.
- You want more organic traffic, and sales leads from a localised market.
- You want your business to be visible on Google Maps.
- Your business provides products or services in more than one area. But, do not offer them countrywide.
- You want to appear across online directories.
What Are The Benefits of Local SEO?
The reason that local SEO has become such an important element of search engine marketing is because Google knows users are looking for products and services that are near them. Now, let’s dissect the different benefits of local SEO and why it can help your business flourish online.
Conducting Local SEO is Free
If you have the time and resources available, then you can learn how to conduct local SEO for free. Anyone can do it, but it can be difficult to get right if you can’t dedicate some real time into it.
Local SEO Has Longevity
While paid advertising on Google (PPC) has its benefits for driving traffic, it doesn’t have a very long shelf life. What this means is that when you stop spending money on your ads, they will disappear and stop driving traffic to your website. However, with local SEO, your business will continue to see the benefits in the future.
It Can Attract New Customers
The biggest benefit of local SEO is that it can help you attract new customers and audiences that you haven’t tapped into before. More importantly, these new customers will from your local area. The more your business is seen by your prospective local customers, the higher the chances are that they are going to spend money with you.
Your Local Reputation Will Improve
When you work on your local SEO, your reputation will improve in your local area. One simple (but highly effective way) to do this is by encouraging your existing customers to leave positive reviews on Google and other online directories. Over 90% of 18-34 year olds look at online reviews before they spend money on products or services. So, if you are ranking well on Google, and you have positive reviews, people are going to find you and trust you from the outset.
If you own a small business, getting organic web visits and leads for users in a different part of the country isn’t going to do a thing to help you grow. However, with local SEO, you can increase traffic in your specific location which means that you’ll get a higher visit-to-conversion rate. Like we previously mentioned at the start of this article, hiring an SEO agency will be the most effective way of boosting your local SEO and ultimately increase your position in the search engine results pages.