Instagram is a powerful tool for businesses, influencers, and individuals to connect with their audience and grow their brand. However, with so much content on the platform, it can be difficult to stand out and attract new followers.
This is especially true if you have a new brand or business coming onto the platform and are immediately blown away by how many followers some of the top celebrities and influencers on social media have. No need to worry, as many of these accounts are likely buying Instagram followers or have years of content already working for them.
In this article, we will explore the best practices for getting more followers on Instagram that will help you increase your reach, engagement, and visibility.
Lay the Groundwork
Before you start attracting new followers, it’s important to lay the groundwork for a strong and engaging Instagram presence. Here are some tips for laying the groundwork:
- Optimize your profile: Use a high-quality profile picture, write a compelling bio, and include a link to your website or blog.
- Define your brand: Define your brand’s message, values, and aesthetic, and use this to guide your content creation and curation.
- Create a content strategy: Create a content strategy that aligns with your brand’s message and values, and includes a mix of promotional and non-promotional content.
Create Great Content
Creating great content is essential for attracting new followers and keeping your existing ones engaged. Here are some tips for creating great content:
- Use high-quality images or videos: Use high-quality images or videos that are relevant to your brand and message.
- Use a consistent aesthetic: Use a consistent aesthetic that aligns with your brand’s message and values.
- Use captions effectively: Use captions to tell a story, provide context, and engage with your audience.
Make Yourself Findable
Making yourself findable is essential for attracting new followers and increasing your visibility on the platform. Here are some tips for making yourself findable:
- Use hashtags: Use relevant hashtags that are related to your brand, message, or industry. You can also use branded hashtags to create a sense of community and encourage user-generated content.
- Take advantage of captions: Using funny and cute captions on Instagram is a great way to make sure you comments and user engagement is being seen.
- Use geotags: Use geotags to make your content discoverable by users in your location or target location.
- Cross-promote on other platforms: Cross-promote your Instagram account on other social media platforms and your website or blog.
Engage with Your Community
Engaging with your community is essential for building a relationship and increasing engagement. Here are some tips for engaging with your community:
- Respond to comments and direct messages: Respond to comments and direct messages in a timely and authentic manner.
- Show appreciation for your followers: Show appreciation for your followers by liking and commenting on their posts, and reposting user-generated content.
- Collaborate with other brands or influencers: Collaborate with other brands or influencers to increase your reach and visibility, and provide value to your audience.
Use Instagram Features
Instagram features are powerful tools for increasing engagement and visibility on the platform. Here are some Instagram features to consider using:
- Instagram Stories: Use Instagram Stories to showcase behind-the-scenes content, share user-generated content, or promote your products or services. You can also use Instagram Stories to encourage engagement, such as polls or questions.
- Instagram Live: Use Instagram Live to showcase behind-the-scenes content, answer questions, or host a Q&A session. You can also use Instagram Live to promote your products or services.
- Instagram Reels: Use Instagram Reels to create short and engaging videos that showcase your brand and message.
Paid promotion can help you reach a wider audience and increase your visibility on Instagram. Here are some tips for using paid promotion effectively:
- Use Instagram’s built-in promotion feature: Use Instagram’s built-in promotion feature to create targeted ads that reach your desired audience.
- Work with a social media advertising agency: Work with a social media advertising agency to create targeted ads that reach your desired audience and provide value to your audience.
In conclusion, getting more followers on Instagram requires a combination of laying the groundwork, creating great content, making yourself findable, engaging with your community, using Instagram features, and using paid promotion effectively. As recommended on State-Journal, all of these methods work extremely well, it’s just a matter of making sure you have them implemented and in place.
By optimizing your profile, defining your brand, creating a content strategy, using relevant hashtags and geotags, engaging with your community, using Instagram features, and using paid promotion effectively, you can increase your reach, engagement, and visibility on the platform.
Remember to create great content, engage with your community, and use Instagram features to provide value to your audience and build a strong and engaging Instagram presence.